You know that old saying, “Dress for the job you want, not the job you have”? The same can be said of product branding. Maybe, if you think there’s even an infinitesimally small chance you might branch out of your core product focus in the future, don’t pick a name like “Sound Blaster” that really only applies to...well, audio components.
Which is to say: Creative makes a mouse now, and for some reason decided to call it the Sound BlasterX Siege M04. Yes, a Sound Blaster mouse.
The other surprise? Aside from the name, it’s pretty damn good.
Design: X marks the spot